yellow-loving eco chic.


Think outside the box

In April 2015, I had the most interesting class of all my studies: Capitalism, Power and Globalization. The contents made me discuss the following with my best friend: Is fashion capitalistic? Our answer was clear. Yes. Fashion is capitalistic. And there you go, crazy as i am, i asked myself 'why not boycott fashion?'. Even weeks later, i could not let the thought go pass. I reflected on the basic idea, not to buy any fashion for a year and after a while, i went all the way into the details, realizing, that i have already started the project unconsciously. Something changed and it was my mind set towards fashion.

Buy less, choose well, make it last.

I have decided to not buy clothes from the capitalistic industry. Not only because it is capitalistic in its nature, also because it does not consider our future. Resource scarcity is an important topic, yet not being considered enough by most of the big players. Only maintaining profits does not support or people or the planet. This concept does not align with doing business sustainably.

By actively making choices and being more aware of my actions, i am making an impact on this industry.


(c) Cherie Birkner

(c) Cherie Birkner

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